Investing for Income Works

Investing for Income Works

A few weeks ago, I had the pleasure of debating an income focused approach vs. total return. I want to thank fans of my site TD Direct Investing for the opportunity once again to discuss this subject along with my investing friend Henry Mah for engaging in the debate. It was a fun and informative discussion for many I believe.

In recent weeks, given Henry won the debate (albeit by a slight margin) I’ve been thinking: why does investing for income work?

I’ll share those thoughts including what speaks to me as part of that approach in today’s post and I’ll also share some of the Q&A from that webinar debate – including what we didn’t have time to cover!

I look forward to your comments of course!

Let’s go. 🙂

Why Does Investing for Income Work?

For many reasons…

I shared both approaches have merit which was the subject of our debate. You can still watch it here!

Personally, I’ve always had a small passion for income investing. I invest that way for part of my portfolio for some key reasons:

  • 1. Tangible income: shares of companies that distribute a portion of their profits to shareholders, are often mature and established businesses that have ample cashflow to sustain their payment obligations. It’s hard to ignore the benefts that come from getting paid every month or quarter or year – just like a paycheck. I like getting paid. 
  • 2. Rising income: such established companies can also raise their dividend year-over-year, rewarding shareholders with rising income that can help offset inflationary pressures. Sustained 3-4% or more dividend increases by some companies can be inflation-fighters without doing anything / selling anything. I like rising income. 
  • 3. Tax benefits: depending on what stocks you own where (i.e., in what accounts), dividend payments can offer favourable tax benefits. Read about the tax treatment of Canadian dividends right here.

Those are my top-3. 

Another reason, and argubly the most important reason for many DIY investors: self-control.

From a recent Globe article I read:

“With dividends, many investors mentally segregate their wealth into two different accounts – one for their capital (stocks) and the other for their income (dividends). This leads them to treat their dividend cash flow as suitable for spending, while leaving their capital untouched so it continues to grow. This form of mental accounting enforces a discipline that prevents investors from running down their savings.

This is not a new idea. In their influential 1984 paper, Explaining Investor Preference for Cash Dividends, Hersh Shefrin and Meir Statman observed that “money is not treated as a homogeneous item. It can be treated in a variety of ways depending on its source, or the use to which it will be put.”

“Consequently, an individual who wishes to safeguard long-run wealth against a compulsion for immediate gratification might employ a rule that prohibits spending from capital. Such an individual may be better off by allowing current consumption to be determined by the dividend payout from his stock portfolio.”

Not everyone has the luxury of leaving their capital untouched. But for those who don’t need to sell assets, the mental segregation of capital and dividends provides a method of self-control that allows investors to satisfy their spending needs without the emotional discomfort associated with selling shares.

Dividends aren’t perfect. But when it comes to reinforcing buy-and-hold behaviour and helping to control one’s emotions, dividend stocks are hard to beat.”

Indeed.

So, dividends are not magical and never have been. They are part of total return. 

Owning some dividend stocks may beat the index, others might lag the index. 

Dividends are not free. Dividends don’t fall from the sky. 

You can of course make your own dividends by selling shares. Yada, yada.

Now, some things I didn’t share in the webinar but could have.

Investing for Income Works For These Primary Reasons:

  • Retirees need cashflow to live from – rightly so. While a focus on total return encompasses both dividends and capital appreciation (changes in the market value of your investments) at the end of the day dividends deliver cashflow and cashflow in retirement is king. Rising cashflow is even better of course. 
  • Retirees tend to be defensive – understandably so. Dividends and capital gains are like two sides of an investing coin – you can have lots of dividends, sure, but likely little growth on the other side. Dividends are forced stock sales by the company/Board of Directors of your behalf. This would be no different than if the company never paid a dividend in the first place, and you decided to sell the shares yourself. But because the business makes the decision for you, you don’t have to do anything but collect the money to spend, or collect the money to build up cash, or reinvest the money as you please. It’s a defensive and a more conservative way to invest in some ways to help meet income goals. 

Finally, some things that didn’t get covered in the webinar due to time – some webinar questions directed to me:

Q: Mark and Henry are making very good points about ‘their’ own strategy. However, for an average investor (retiree) could the solution be a combination of both?

100%. 

This is why I have a hybrid approach to investing and likely always will. 

This is How We Invest.

How We Invest

Q: If you are a dividend growth investor and you expect an economic downturn, should you sell some of your stocks or just stay the course?

In early retirement, I intend to stay the course as much as I can. That means it is my hope I won’t need to sell any dividend growth stocks in any economic downturn but you never really know.

This question is why I intend to have a cash wedge entering full retirement, as soon as early 2026. 

The Cash Wedge – Managing market volatility

Q: Isn’t it really a matter of timing? If you’re in or near retirement, focus on income growth investing. If you’re 5+ years away from retirement, focus on total growth.

Yes and no.

I really think it depends on your cashflow needs and temperment as an investor. See my points above. You don’t have to switch strategies as you age but I see your point and some DIY investors might do that. 

Q: Isn’t the counterpoint that a dividend is like a forced sale of shares be nullified by the fact that you can simply reinvest those dividends?

Correct. See above. Great point. 

Q: Dividend paying stocks can also go down in value, despite paying a dividend. It sounds like Henry’s stocks don’t rely on the market. That is not the case.

100% agree. 

Whatever investing path you choose, just 10-12 concentrated TSX stocks like Henry Nah owns, a hybrid investing approach like I follow that includes 25+ stocks and low-cost ETFs, or a pure indexing approach that focuses on just global ETFs….as long as you are reaching your investing objectives that’s all that matters in my book. 

Realizing your goals is better than some obsession with benchmarking or beating some index. 

2023 Financial Goals - May Update

With thanks and attribution to Behavior Gap, Carl Richards sketch guy. 

I look forward to seeing how my investing journey unfolds. My mix of income and growth has gotten me this far and hopefully it will get me even further. 

May 2025 Dividend Income Update

Aligned to Investing for Income Works

Really enjoyed my friend’s post: Most Great Investors are Frugal.

Jeremy is 71, with $2.4 million invested. Amazing results, even if I wouldn’t follow this approach. His approach? A small, very concentrated dividend portfolio (subscription – Globe and Mail).

“Jeremy’s portfolio consists almost entirely of four Canadian bank stocks. “He went all in when the market sold off heavily in March of 2020 at the start of the COVID-19 pandemic,” Mr. Calvert says. “This was an excellent entry point for many stocks, including the blue-chip Canadian financials.””

Last but not least, a very Happy Retirement to a friend of the site, Rob Carrick @rcarrick at The Globe and Mail. I’ve been fortunate to meet Rob a few times over the years. From my early blogging years, I remember some outreaches from him asking for contributions to his articles – those were “WOW, really?” moments for me. As I matured as an investor, along with the advent and growth of his Carrick on Money articles over the last 9-10 years, he was kind to link to my content quite often – seeing value in my DIY investing site and my communications to readers.

Rob, I have appreciated our banter, the discussions, the odd run-in at local Ottawa beer festivals, and the social media engagement. I have no doubt your articles have helped many, many Canadians on many personal finance and investing matters immeasurably over the years and I hope you enjoy your well-earned retirement with your family for many years to come.

Have a great weekend folks. 

Mark

23 Responses to "Investing for Income Works"

  1. This is a fantastic primer on income investing—clear, practical, and spot on for someone building passive revenue streams. I appreciate how you highlight both the yield potential and the importance of long-term sustainability. In my mortgage practice, I often advise clients to balance income-generating investments with mortgage payoff strategies—both contribute to solid financial footing. Understanding how each dollar of income works empowers smarter decisions in both investing and homeownership. Thanks for sharing such valuable insights!

    Reply
  2. Thank you Mark for participating in the podcast. I enjoyed watching the presentation. Congratulations, and like others I consider you both winners for sticking with strategies that enable you to reach your personal financial goals with a secure level of comfort.
    In retrospect , I would classify our selves as hybrid investors. Like Henry though, we own a suite of carefully chosen quality Canadian equities with a dividend/dividend growth focus built and held over several decades ( many follow Henry’s five rules as worthy candidates) This is about 60% of our portfolio and provides ample income that far exceeds our needs. We also hold about 10% of. our portfolio in multi-national type equities, mainly Dividend Aristocrats, purchased in the 2008 time frame at par and great prices.About 10% of our portfolio is a cash wedge available for needs and value opportunities ( In April we were able to purchase more TD, CNQ, FTS and BEP at what were good values)
    In the past, I have had high conviction in certain undervalued sectors/ equities that have been available from time to time; oil and gas , technology, and some consumer type equities. Over the years we have held MSFT, GOOG, AMZN and BERK.B along with CNR, SYK, and ITW. This is about 15%of our present portfolio and over time we have received considerable capital gains that has often been deployed into building our dividend focused portfolio.
    About 5% of our portfolio is in other type equities like REIT’s,(anETF), quality preferred shares purchased at considerable discount and mid-cap oil and gas positions.
    I enjoy the challenge of selecting, building and monitoring a strong personal portfolio based on quality companies with outstanding , enduring businesses. We are truly very fortunate.

    Reply
    1. I enjoy your comments, Mike.

      Thanks for the kind words about the TD webinar. Always fun to do those…

      We’re at about 25 or so CDN stocks – largely double that my friend Henry owns for extra diversification.

      Overall, we’re about 90/10 (equities vs. fixed income).

      I also own what you own 🙂 = TD, CNQ, FTS and BEPC.

      I own QQQ for my tech – this way, I don’t have to figure out between MSFT, GOOG, AMZN, etc. what will or will not work.

      I too, like the hybrid approach since I continue to believe and feel I benefit from the best of both worlds.

      Kudos back and yes, you seem very financially fortunate!
      Stay in touch.
      Mark

      Reply
  3. Income Investing Love It!

    FYI, income investing is not limited to dividend stocks:) Btw I consider these a form of hybrid investing in itself. I do get the home bias for Canadian blue chip companies I suffer from it myself. Imho they should be core to most portfolios. What’s not to like about +20% price appreciation, lower volatility and a 6% and growing yield. Results do vary but just glancing at our holdings they generally have done well TR in the 40%-80% range. Reinvest/compound and over time you will most likely be alright with way less drama vs. growth investing.

    Diversification mutes both your up and downside, if done right a concentrated portfolio will generate far better returns (remember the Gates-Buffet story) if done wrong well you could end up sleeping under a bridge before you know it. Risk is personal and relative yes but I do believe broadly misunderstood so is index based diversification as the predominant mitigation strategy. For the SP500 you are really just investing in 20 companies, the NASDAQ ~10 the good old TSX 15-20 at best the rest is all just filler. So I do get the 10-12 best picks approach I don’t consider more=better it is also a question of overhead/convenience vs. time. We have 9 div stocks and XEI that’s plenty.

    Jeremy’s 90% ish in 4 banks? That is compounding geography + sector + cyclical risk which is a bit much on the surface yet at a deep discount his margin of safety is likely far greater than DCA-ing any index ETF at full price. I would still have diversified beyond the banks say FTS, EMA, ENB, TD and RY equal weight plus a chunk in a global index but the key message is not it’s only 4 stocks it is he underpaid for great assets and by the looks of it knows what he is doing. Kudos, that’s a “how to” if there ever was one.

    Reply
    1. Yes, income investing can go far beyond dividend paying stocks, let alone Canadian dividend stocks.

      Risk is indeed very personal – I actually haven’t seen two portfolios constructed exactly the same…likely for that reason; given everyone interprets risk differently and behaves differently. We’re not robots.

      So, you only have 9 div stocks + XEI? That seems pretty good since XEI has about 75 CDN stocks I recall…

      I couldn’t do just 4 CDN stocks like Jeremy or even 10-12 CDN stocks like Henry but it has worked well for some!

      Thanks for your comment,
      Mark

      Reply
      1. Yep 9+XEI when it comes to dividend investing. There are plenty (too many) other holdings focused on income though so I have work to do this year to simplify things. 75 for XEI yes, I’d prefer less say the top 30 but can’t complain it’s doing what it is supposed to with minimum work on my part.

        I would not replicate Jeremy or Henry either it did however made me think about our diversification both perceived and real. Conclusion was that given the extreme uncertainty you do not want to be in one geography (Canada/US/..) or in one asset class (Equity) let alone one sector (Financials). So yes it has worked for them but a 4-12 stock portfolio has not been tested against what is coming so, to me at least, it is prudent to consider going the opposite direction.

        Ended up selling out of XUU this morning it has been a great investment but even a +2000 company index does not protect you from systemic risk given the same top 10 makes up over 1/3rd of the index. Add that most of that top 10 is significantly overvalued than even in best case scenario I do not see great returns ahead…This makes the case for income investing even more compelling.

        Bought more XEQT, VEF and big chunk of XEI with the proceeds.

        Ben

        Reply
        1. Good stuff. XEI is a good income fund for Canada I believe. In owning that, you don’t need any individual stocks but your mileage may vary. 🙂

          QQQ has done well for me over the years so I will keep it.
          Same with XAW, a solid ex-Canada diversifier.

          I’ve come to the conclusion that I sleep better at night knowning I own many stocks vs. just a few concentrated ones.

          I keep about 25 or so Canadian stocks at all times and will likely reduce those positions over many decades in favour of low-cost ETFs but we shall see. Hard to part with some major winners.

          Thanks for your comments!
          Mark

          Reply
  4. I’ve been investing over 40 years and for the past 17 years primarily in Canadian dividend growth stocks. I’m comfortable with that, maybe a little too comfortable? Moreover I don’t think ANYONE won the debate. More important – what did we learn from each other? What got the viewer to think about their process? I’ve blundered some and won a lot more, and “in the end” – where we finally have more than enough income for a lifestyle choice and the unforeseeable – that’s what matters.

    Every investing approach we make has an element of risk, and the best definition I know therein is this: “risk is what’s left after you’ve thought of everything.”

    Reply
      1. Yes
        14 stocks – ENB, Trans Canada, SoBo, CN Rail, Metro, 4 banks, Fortis Emera, Power Corp, 2 Crombie Reit, a Quebec Reit … lots of cash in case I’m wrong about everything.

        Reply
          1. Great weekend post Mark.

            My investing thesis worked from a behavioral perspective and I have good friends who are comfortable with other preferences. For the “faint of heart” or for those with little time for deep analysis (often wrong!) a simple low cost index ETF which follows the Dow and/or TSX during your accumulation phase is an excellent option. That was “the father of value investing” Ben Graham’s opinion just before he died … the key in my view is to reinvest through troughs and crests … the latter being counterintuitively preferable.

            Moreover the best long haul advice from me – be mindful of investing in your health (fitness and diet), friends and what is beautiful in life rather than the negative. If you desire a partner and/or family, focus on good communication and a loving balance – laughter helps! Anger is destructive and self indulgent when right and wrong are often nebulous.

            Now you’ve got the fundamentals when life blows up in your face … which it does from time to time.

            Reply
            1. I think you’re very wise to consider the behavioural aspects in how you invest – essential, re: stick to the plan. It’s why dividend investing for part of my portfolio has been so appealing for so many years to me/us – it’s a means to stay motivated and focused with our investing plan.

              We’re at about 25 CDN stocks now and I think something in the range of 25-30 has always been a sweet spot for us.

              Beyond that, in the coming 5-10 years, I’m likely to simplify the rest of the portfolio. That means some consolidation of XAW and QQQ and some U.S. stocks I continue to own and just roll them into one-fund potentially like XAW.

              I apprecciate your words about positivity and wellness. Seeing that higher need more than ever these days.

              Stay well and thanks for your comments,
              Mark

              Reply
        1. Hi Barry,

          This comment from you resonated with me “where we finally have more than enough income for a lifestyle choice and the unforeseeable – that’s what matters.” That’s what I am aiming for and have a ways to go!

          I saw you mention you keep lots of cash in another comment. Can I ask what you consider to be lots of cash? Enough for 5 years of total expenses? More than 5 years of total expenses?

          Thank you!

          Reply
          1. 20% … I’m 72. 10 years back a lot less but with OAS, CPP and a hefty fully invested TFSA I decided to sell some stuff in my non registered account.

            Reply
  5. Might as well debate whether it is best to be X’s or O’s when playing X’s and O’s. It’s just as silly. Of course that won’t stop this ridiculous debate from happening ad nauseum.

    I enjoyed reading Mr Carrick’s articles. For the most part they were almost always informative and reasonable. We’ll see if the G&M comes up with similar correspondent to carry on.

    Reply
    1. Ha, yes. Debates are generally silly since “it depends” of course.

      I wish Rob a fantastic retirement and we’ll see what he does next – likely some semi-retirement work is my guess. 🙂
      Mark

      Reply
  6. As you know Mark, I’m all in on investing for dividends. One thing that is hardly mentioned in the debate of total return versus dividends, is that Canadian dividend paying companies are generally (not all) better managed in order to keep the dividend safe. Financials, utilities like Emera and Fortis, great companies. It is much harder to find the right growth companies then the right dividend growth companies. And when your wrong you need to sell, whereas with dividends you still get paid. This has worked very well for us, and obviously for Mr. Mah.

    Reply
    1. Yes, I do know that. 🙂

      You have been very successful with your approach and I have no doubt others can be successful following a similar approach as well.
      Mark

      Reply

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