Recently, my wife and I went to the movie theatre to watch Skyfall, the new James Bond flick. It’s been some time since we had a night out at the movies and the latest installment in the Bond series seemed like a good one to see. Besides, I certainly didn’t need to convince my wife about seeing Daniel Craig on any screen larger than the one in our living room…
It must have been ages since I’ve been to the movies because I cannot remember the prices being sky high to see one, taxes included:
- 2 adult tickets on Saturday night: $21.98
- 1 large popcorn, 1 large pop drink, 1 bag of M&Ms candy: $17.60
Grand total less a few kilometres in gas: $39.58
The last time we went to the movies, I don’t recall spending that much to go. Maybe we had a 2-for-1 coupon or something from Air Miles our last time to reduce the price.
Anyhow, I was talking to another personal finance and investing blogger recently about how he sometimes puts the cost of things or activities into an hourly rate, to better understand the economic cost or benefit as a measure. He’s a math guy and that math makes some sense if you’re trying to justify an expense using time as your baseline. So, in this case, including our commuting time to the theatre and back, watching Daniel Craig at the movies cost this couple only $13 per hour, which doesn’t make the $40 tab for entertainment sound too harsh.
I don’t own any shares in Cineplex (CGX), Canada’s largest motion picture operator and exhibitor, but after witnessing the volume of people in that theatre recently, including all the folks in the concession line willing to buy the same overpriced treats for the show, it might be a consideration at some point. As someone who watches where he spends his money more often than not I was definitely surprised at the ticket and concession prices that came with our Skyfall evening out.
What money saving tips do you have for moviegoers?
Lastly, do you ever think about putting expenses into an hourly rate?