A few weeks ago I posted this on Twitter:
My request for help came after a phone call to my mortgage lender revealed I could no longer adjust my mortgage payments with them over their telephone banking service. This is despite this information on the website:
“TelNat gives you more than access to efficient Telephone Banking Solutions. You can also get answers to all your questions, as well as information on your banking affairs and sound advice when you need it.”
Although mortgage services are not explicitly listed on their “Smart Solutions” webpage I have been using this service to adjust my mortgage payments with the lender over the years – until recently.
Turns out after my last phone call to my lender I was informed I can no longer use TelNat for changing my mortgage payment. Was I using a service for many years that didn’t exist or did the lender’s policy simply get reinforced with me? It didn’t matter. I took to Twitter to find out. Turns out Twitter works as expected, it’s a rather effective way of getting some customer service.
Within a day, I had a National Bank employee call me to complete my transaction. I even had paperwork sent to me to confirm everything was done according to my needs. I have a direct line to the banking representative now.
Here’s what you can learn from my social media experience for your future requests for help:
- Be direct – this will get more attention, avoid ambiguous messages, make your tweet to the company (e.g., @nationalbank).
- Be polite – you can be direct and assertive without being a pain in the a$$.
- Follow-up – take opportunities to respond to the company via social media, acknowledging you received the information and what the next steps might be.
With social media managers and staff as part of any new business norm, my advice is to use these solutions when it makes sense. You might get some immediate and positive customer service results like I did.
Have you used Twitter for customer service requests? If so, how did that work out for you?